Choosing the right website template is really important for your business success. Especially for health coaches.

It’s more than just aesthetics – it’s about building your brand, attracting new clients and building a trusted environment.

It’s about setting the stage for your success.

From design to lead generation – let’s dive into the 7 must-have elements for your coaching website template…

1.   Clear branding and messaging in your website

Firstly, we need to establish a strong brand identity for your website.

Brand identity refers to the visible elements of a brand – its name, logo, design and the feeling it conveys to the audience… 

Do not under estimate it – it’s all about the feels.

It’s visual and verbal.

The brand identity outlines the story –  the essence, the personality and the values.

A strong brand identity helps create recognition, fosters trust, and builds loyalty among customers. 

The messaging is how you speak to or connect with your audience.  

It’s exactly how you would talk to a good friend.

This messaging – how you speak to your audience – not only captures their attention in a very subtle way, it also fosters trust and loyalty.  It’s how you talk to a good friend.  

It feels natural, it feels like home.

And ultimately it’s a place that feels comfortable and feels safe – that’s what drives your potential new client to take action on your website.

2.  Client-Centric Design

Client-centric design means creating a website that’s all about making your visitors feel like they’re the centre of attention. 

It’s about designing a space where your friends feel comfortable and find everything they need – no hassle.

To get techy…. “client-centric design involves creating a user experience that prioritizes the needs and expectations of the website visitors. This includes intuitive navigation, clear messaging, and easy access to relevant information or resources”. 

It’s the map – the invisible map – that shows them where to go.  

It’s the pathway to lead them were you want them go…

3.  Testimonials and Social Proof

Leveraging the power of testimonials is showcasing real-life stories and experiences from happy clients.

This builds credibility and trust in your coaching services. 

Use social proof elements like testimonials, reviews and case studies throughout your website.

This moves the narrative from you telling potential clients how great you are to some one else telling your potential clients how great you are.

Testimonials tell the story of your expertise and the positive impact you’ve had on others. 

This shows that other people have had success with you as their coach.

And subconsciously removes the fear involved in choosing you as their coach.

4. Lead Capture and Conversion Tools

A lead capture form is simply a means of getting details of people who are interested in your product or service offerings.  

Typically that means getting their name and email address.

The reason you want to get their details is so you can follow up with them.

The goal is to nurture the relationship between you and your potential client, to show them how good you are – and eventually convert them into a paying customer. 

The best and easiest way to do this is offer free guides, e-books or exceptional content that you’ve created in exchange for their name and email address.

For them –  this provides immediate value and establishes you as an authority.

For you – this helps you grow your customer base. so next time you are launching a new product, you already have a group of customers you can email. This greatly boosts your chances of making a sale.

5. Offer what you sell

It sounds obvious – but you have to make an offer of what you sell to the client. 

And you can’t sell a secret !

So you might offer : 

• Courses
• Digital products
• Community memberships
• One-on-one coaching sessions
• Group coaching sessions

Whatever it is that you sell, you need to offer those products or services to your client, so they can understand them and purchase them.

Your website needs to have spaces dedicated to clearly explain your offerings, for example : 

Your homepage : 

Having a clear CTA and a compelling one-liner “above the fold” is crucial.

That simply means you are showing the customer they are in the right place – the minute they land on your website.

Imagine this conversation…

Sienna logs onto your website, sees  your headline that reinforces what Cara told her.   Sienna immediately clicks the button to sign up to your signature program – your offer.

BOOM – that’s how your website works in the background – to get you new clients.

So – yes it’s important !

Your services page : 

The services page outlines what you offer, what you sell.

Remember you can’t sell a secret !

So this is where you clearly outline those things you sell.   

You might sell coaching sessions – so the services page might be to explain the different level of coaching sessions you offer.

On your website, you might call the services page something like “coaching programs” or “work with me”.

Here you clearly explain the coaching programs you offer.. That might be:

• One-on-one coaching
• Group coaching
• Personalized meal plans
• Stress management workshops
• Lifestyle courses

You have bold headings, clear explanations and loads of CTA’s.

Each offer is carefully outlined, highlighting the benefits and outcomes your new clients will receive.   

Make it easy for your new clients to sign up.

6. Clear Calls-to-Action (CTA’s)

A CTA or Call-to-Action, is a prompt – usually a click through button – designed to encourage a response or action from the person seeing it. 

CTA’s should stand out.

It’s you holding up a big signpost to your client – do this thing – click here to read more, click here to sign up.

This “thing” could be making a purchase, signing up for a newsletter, or downloading an e-book.

You want your client to do these things – so you add a signpost – a CTA for them to do it.

CTAs are typically presented as buttons, links, or banners on your website.

Remember the wise old saying, if you don’t ask, you don’t get!

You need to ask – you need to include a CTA.  Lots of them…

7. Engaging visuals and imagery

No one wants to read a boring website.

No one wants to read a website full of text with no images – I promise you.  Especially not your clients.

Your clients do want to feel something when they find your website.

And the best way to get someone to feel something, is through images. 

And that’s why I always start my health coach website templates with a  mood board.

Images resonate with you and – just as important – they resonate with your dream client.

Your website images tap into the brain’s emotional processing centres to bring feelings of positivity, calm, joyfulness and possibility to your potential client and help contribute to the relationship you want to create with them.

To get techy…. :  “A recent MIT neuroscience study found that the human brain can process images seen in as little as 13 milliseconds — that’s just over 1/100th of a second. The fact that the brain can do that at these high speeds indicates to us what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at.” from : Is a picture worth a 1,000 words or 60,000 words?

So the fastest way to communicate to your potential client is with images. 

Create a visual story. 

Paint a picture.  

Get your clients to feel like they already know you.  And you do that with images.

So to wrap it up…

Phew… made it to the end … go you !

So we’ve covered the 7 essential elements that can transform your coaching website into a powerful client attraction magnet. 

From establishing a strong brand identity and designing with the client in mind to leveraging testimonials, lead capture tools, valuable content, and clear calls-to-action.

And of course, adding loads of images to evoke an emotion in your potential client #createthefeels

At Creatify Design, we understand the importance of creating websites that embody these principles. 
And that’s why I’m not going to finish without directing your to our website templates.  Our website templates have been designed around these 7 core elements.

From clear branding and client-centric design to seamless lead capture tools and engaging multimedia content. 

With our templates, you can easily launch your own website in a weekend – like really!

So launch your coaching business today with one of our Showit website templates and watch your coaching business go from boring to soaring 😂